In the face of the coronavirus pandemic, employee-owned Modern Times Beer of San Diego set a guiding principle to keep everyone on staff.

Inspired by this goal of providing continuity of employment for their team, Modern Times has been able to creatively use their existing infrastructure — and new ideas — to find innovative ways to generate revenue (while navigating ever-evolving state-mandated restrictions).

In this episode, Phil MacNitt, the brewery’s director of sales and marketing, shares how staff has stepped up to the plate in fresh ways, and how concepts such as “imagination buoyancy” and “fearless brainstorming” have fostered a more collaborative environment than ever.

Links / Resources:

• Modern Times Beer (and Coffee)
• Blog Post for Fellow Small Businesses
• Donate Coffee & Pastries to Frontline Workers
• Modern Times' Social Distance Collection

About Change of Plans:

Host Andres Zuleta interviews innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to adapt in times of crisis. Subscribe wherever you listen to podcasts, and check for new episodes every Tuesday and Friday.

If this episode helped inspire you, please leave us a review, and come say hello on Instagram, Facebook, and Twitter.

Change of Plans is produced by Boutique Japan. Our Sound Editor is Eléonore Simon.